Hunger Relief International (HRI), a Christian relief organization based in Oklahoma City, has selected Tulsa startup Addition Media as its advertising agency of record. Addition Media will handle strategic, creative, and media duties across all channels including advertising, digital, social, and search.
Our job is to sharply define brands and increase market share.
HRI is focused on alleviating hunger for malnourished children – the foundation of a broader strategy to achieve individual and community self-sufficiency through local capacity building efforts. Since its inception, HRI has provided more than 9.6 million meals to children in need. “We are actively growing and need an agency that can challenge us and grow with us,” said HRI CEO Rachel Zelon. “After meeting with several excellent agencies across the country, we chose Addition. We think they can tell our story.”
Addition Media, formed in 2017, is a creative communications agency working across advertising, marketing, public relations, and entertainment. “We are thrilled and honored to move forward with HRI,” said Addition Media partner, Matt Williams. “Rachel and her teams do a remarkable job supporting orphaned and abandoned children living in extreme poverty. The work they’re doing in places like Haiti and Guatemala is truly transformative – we are looking forward to sharing their story with new audiences. As we continue to increase the brand’s reach, we think those audiences will reach back.”
Addition Media works across many industries including art, real estate, security, automotive, auction, technology, and television. “Our job is to sharply define brands and increase market share. The creative must sell. Whether that is achieved through a mobile app, a television show, Facebook campaigns, Google searches, and/or traditional advertising, we don’t limit what we do for our clients. We place tremendous value on those ideas that accelerate brand growth.”
Addition Media, Agency, Agency of Record, Guatemala, Haiti, HRI, Hunger Relief International, Matt Williams, Rachel Zelon, Tulsa