HRI, Hunger Relief International, is a Christian relief and development organization working in partnership with local communities to alleviate the impact of hunger on the lives of malnourished children and their families as a first step in a long-term strategy to achieve family and community self-sufficiency.
The expansion of the HRI organization from a provider of food, and into a developer of children and builder of communities, drove the decision to change its name and brand identity, including a new logo, for its branded communications.
Addition Media was named Advertising Agency of Record in April of 2017. Duties include all facets of branding, advertising, and media relations. Addition Media is committed to HRI and its mission to create new opportunities for children living in impoverished countries and communities around the world
It’s an honor to work with those dedicated to helping others. HRI, and its founder, Rachel Zelon, are the real deal. [+]
Scope of Work
Advertising Agency of Record
Creative / Copywriting
Digital and Social Media