Cowboy Wisdom

Advertising Campaign

Award-winning advertising campaign for the Farm & Ranch division of Williams & Williams Worldwide Real Estate Auctions

For more than 100 years, Williams & Williams has been in the auction business. The company was founded by a cattle auctioneer which led to a thriving business selling farms, ranches, and land. While Williams & Williams has grown into a $2 billion business, the farm and ranch group remains a core unit. The campaign “Cowboy Wisdom” – running in print, digital, and social media –  honors its heritage by speaking the language of their old-school farm, ranch, and land clients.

Winner: Social & Digital Media Campaign, 2014 NAA – USA Today Auction Marketing Awards


Nobody ever drowned in their own sweat. We couldn’t agree more. [+]

Scope of Work

Creative Direction


Art Direction


Think Positive.

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