American Luxury Week

Advertising Campaign

A campaign generating $90 million in sales over a 5 day period

Key West. Miami. Chicago. Dallas. San Francisco. These were just a few of the cities targeted for American Luxury Week, a campaign that generated $90 million in luxury real estate sales in a 5 day period.

The campaign ran nationally and locally on broadcast, print, digital, and social media. A high point for the campaign: more than 220,000 views generated on YouTube.

Nearly a $100 million deal with 30 days to advertise and 5 days to sell. Nah, no pressure. [+]

Scope of Work

Strategic Development

Media Plan

Creative Direction

Art Direction


Video Production

Think Positive.

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