A campaign generating $90 million in sales over a 5 day period
Key West. Miami. Chicago. Dallas. San Francisco. These were just a few of the cities targeted for American Luxury Week, a campaign that generated $90 million in luxury real estate sales in a 5 day period.
The campaign ran nationally and locally on broadcast, print, digital, and social media. A high point for the campaign: more than 220,000 views generated on YouTube.
Nearly a $100 million deal with 30 days to advertise and 5 days to sell. Nah, no pressure. [+]
Scope of Work
Strategic Development
Media Plan
Creative Direction
Art Direction
Copywriting
Video Production
